{"title":"SNEAKER AND CAP CLEANING","description":"\u003cp\u003eSneaker and cap cleaning and care: foam and gel cleaners, brushes of different stiffness, water repellents and deodorizers. It's the maintenance section, the one that extends the life of what you already have in your closet.\u003c\/p\u003e\u003cp\u003eWith brushes the rule is simple and worth getting right: the more delicate the material, the softer the bristle. The Durables from \u003ca href=\"\/en-se\/collections\/jason-markk\"\u003eJason Markk\u003c\/a\u003e is the stiffest and goes on soles, canvas and tough materials; the Delicates covers general everyday use; and the Ultra Delicates is the only one that won't lift the nap on suede, nubuck or knit. For caps there's the full Hat Care Kit and the RTU foam can, which needs no rinsing, avoiding the mistake of soaking a cap and warping the visor. At \u003ca href=\"\/en-se\/collections\/sofsole\"\u003eSOFSOLE\u003c\/a\u003e you have the instant cleaner, the Gel Cleaner, the Water Proofer water repellent and the inner deodorizer.\u003c\/p\u003e\u003cp\u003eThe order that works is to waterproof when the sneaker is new and clean afterwards, not the other way around. And with caps, regular dry brushing before considering any deep clean. What you're going to look after is in \u003ca href=\"\/en-se\/collections\/zapatillas\"\u003esneakers\u003c\/a\u003e and \u003ca href=\"\/en-se\/collections\/gorras\"\u003ecaps\u003c\/a\u003e, and to carry several without crushing them, in \u003ca href=\"\/en-se\/collections\/portagorras-cap-carrier\"\u003ecap carriers\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"bote-limpiagorras-jason-markk-rtu-hat-foam","title":"JASON MARKK RTU HAT FOAM CAP CLEANER","description":"\u003cp\u003eReady-to-use Jason Markk cleaning foam, formulated for the crown and visor of caps. Apply it directly to the fabric, work it in with a brush and wipe it off with a damp cloth, without soaking the whole cap.\u003c\/p\u003e\u003cp\u003eJason Markk started out in Los Angeles in 2007 cleaning sneakers and ended up setting the industry standard. The cap line applies the same approach: a gentle, bleach-free product that won't fade or warp.\u003c\/p\u003e\u003cp\u003eIt works on cotton, wool and polyester, and it's the way to get the sweat stain off the inner band without putting the cap in the washing machine, which is what ruins the shape of the crown.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Jason Markk · \u003cstrong\u003eProduct:\u003c\/strong\u003e Hat Foam Ready To Use · \u003cstrong\u003eUse:\u003c\/strong\u003e cap cleaning · \u003cstrong\u003eSize:\u003c\/strong\u003e one size · \u003cstrong\u003eGender:\u003c\/strong\u003e unisex · \u003cstrong\u003eReference:\u003c\/strong\u003e 131414 · \u003cstrong\u003eEAN:\u003c\/strong\u003e 0810887022978\u003c\/p\u003e","brand":"JASON MARKK","offers":[{"title":"One size \/ Various Colors","offer_id":49917868802394,"sku":"131414.TU","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8311\/3818\/files\/bote-limpiagorras-jason-markk-rtu-hat-foam.jpg?v=1731678487"},{"product_id":"capillo-jason-markk-ultra-delicates-cleaning-brush","title":"JASON MARKK ULTRA DELICATES CLEANING BRUSH","description":"\u003cp\u003eJason Markk Ultra Delicates brush for cleaning sneakers, the softest in the range, designed for the most sensitive footwear materials.\u003c\/p\u003e\u003cp\u003eSome finishes can't take any pressure at all: fine suede, the technical knit of running silhouettes or areas with direct printing get ruined by a conventional brush. Jason Markk, the Los Angeles brand that turned sneaker care into a category of its own back in 2007, reserves this level of bristle for exactly those cases.\u003c\/p\u003e\u003cp\u003eThis is the one to use when you're not sure the material will hold up. Together with the Delicates and the Durables, it completes the three levels of the range.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Jason Markk · \u003cstrong\u003eType:\u003c\/strong\u003e cleaning brush · \u003cstrong\u003eBristle:\u003c\/strong\u003e ultra soft · \u003cstrong\u003eUse:\u003c\/strong\u003e very delicate materials · \u003cstrong\u003eReference:\u003c\/strong\u003e 136460 · \u003cstrong\u003eEAN:\u003c\/strong\u003e 0810887028369\u003c\/p\u003e","brand":"JASON MARKK","offers":[{"title":"One size \/ Various Colors","offer_id":54384340271450,"sku":"136460.TU","price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8311\/3818\/files\/capillo-jason-markk-ultra-delicates-cleaning-brush.jpg?v=1782998240"},{"product_id":"cepillo-jason-markk-delicates-cleaning-brush","title":"JASON MARKK DELICATES CLEANING BRUSH","description":"\u003cp\u003eJason Markk Delicates brush for cleaning sneakers, with soft bristles designed for sensitive materials like suede, nubuck and technical fabrics.\u003c\/p\u003e\u003cp\u003eThe most common mistake when cleaning sneakers is using the same brush for everything: a stiff bristle on suede lifts the nap and leaves bald patches that never recover. Jason Markk, the Los Angeles brand founded in 2007 and responsible for turning sneaker care into a category of its own, splits its range for exactly that reason.\u003c\/p\u003e\u003cp\u003eThis is the middle one of the three: strong enough to lift dirt without damaging the material. The logical next step after a water repellent.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Jason Markk · \u003cstrong\u003eType:\u003c\/strong\u003e cleaning brush · \u003cstrong\u003eBristle:\u003c\/strong\u003e soft · \u003cstrong\u003eUse:\u003c\/strong\u003e suede, nubuck and delicate fabrics · \u003cstrong\u003eReference:\u003c\/strong\u003e 136461 · \u003cstrong\u003eEAN:\u003c\/strong\u003e 0810887024781\u003c\/p\u003e","brand":"JASON MARKK","offers":[{"title":"One size \/ Various Colors","offer_id":54384340762970,"sku":"136461.TU","price":12.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8311\/3818\/files\/cepillo-jason-markk-delicates-cleaning-brush.jpg?v=1782998247"},{"product_id":"cepillo-jason-markk-durables-cleaning-brush","title":"JASON MARKK DURABLES CLEANING BRUSH","description":"\u003cp\u003eJason Markk Durables brush for cleaning sneakers, with firm bristles designed for tough materials like canvas, treated leather and soles.\u003c\/p\u003e\u003cp\u003eJason Markk founded his brand in Los Angeles in 2007 and practically invented sneaker care as a niche product category: until then, collectors had no dedicated solution beyond soap and a toothbrush. Today the brand is the industry benchmark.\u003c\/p\u003e\u003cp\u003eThe key is using the right brush for each material: one that's too stiff on suede or mesh leaves marks that never come out. This is the firm-bristle one, for the areas that can take pressure.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Jason Markk · \u003cstrong\u003eType:\u003c\/strong\u003e cleaning brush · \u003cstrong\u003eBristle:\u003c\/strong\u003e firm · \u003cstrong\u003eUse:\u003c\/strong\u003e tough materials and soles · \u003cstrong\u003eEAN:\u003c\/strong\u003e 0810887025085\u003c\/p\u003e","brand":"JASON MARKK","offers":[{"title":"One size \/ Various Colors","offer_id":54384341385562,"sku":"136462.TU","price":9.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8311\/3818\/files\/cepillo-jason-markk-durables-cleaning-brush.jpg?v=1782998254"},{"product_id":"sofsole-water-proofer-repelente-de-agua-para-zapatillas","title":"SOFSOLE WATER PROOFER SNEAKER WATER REPELLENT","description":"\u003cp\u003eSofsole Water Proofer spray water repellent for sneakers and shoes. It creates a water-repellent layer on the material so water beads off instead of soaking in, without changing the original color or feel.\u003c\/p\u003e\u003cp\u003eWaterproofing protection is what extends the life of a suede, nubuck or technical fabric sneaker the most: once water gets into the fiber it drags dirt inside and leaves rings that never go away. Sofsole is a brand specializing in shoe care and comfort, and this spray covers the preventive side of care.\u003c\/p\u003e\u003cp\u003eApply it to a clean, dry pair before the first wear, and repeat every so often depending on wear. It's the step before any cleaner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Sofsole · \u003cstrong\u003eType:\u003c\/strong\u003e spray water repellent · \u003cstrong\u003eUse:\u003c\/strong\u003e shoe exterior · \u003cstrong\u003eReference:\u003c\/strong\u003e 114632\u003c\/p\u003e","brand":"SOFSOLE","offers":[{"title":"One size \/ Various Colors","offer_id":54433013530970,"sku":"114632.TU","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8311\/3818\/files\/sofsole-water-proofer-repelente-de-agua-para-zapatillas.jpg?v=1784157128"},{"product_id":"sofsole-fresh-fogger-desodorante-para-zapatillas","title":"SOFSOLE FRESH FOGGER SNEAKER DEODORIZER","description":"\u003cp\u003eSofsole Fresh Fogger spray deodorizer for sneakers and athletic shoes. It's applied directly inside and tackles the source of the odor instead of covering it up with fragrance.\u003c\/p\u003e\u003cp\u003eShoe odor isn't caused by sweat itself, but by the bacteria that thrive in the moisture trapped inside the sneaker between wears. Sofsole has been making insoles and shoe care products for decades, and this spray format is designed to treat that interior without taking anything apart or wetting the material.\u003c\/p\u003e\u003cp\u003eIt's the logical add-on if you have everyday sneakers, gym shoes or collector pairs you want to preserve. A couple of sprays after each wear and letting them air out is enough.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Sofsole · \u003cstrong\u003eType:\u003c\/strong\u003e spray deodorizer · \u003cstrong\u003eUse:\u003c\/strong\u003e shoe interior · \u003cstrong\u003eReference:\u003c\/strong\u003e 114633 · \u003cstrong\u003eEAN:\u003c\/strong\u003e 3700006600033\u003c\/p\u003e","brand":"SOFSOLE","offers":[{"title":"One size \/ Various Colors","offer_id":54433013793114,"sku":"114633.TU","price":7.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8311\/3818\/files\/sofsole-fresh-fogger-desodorante-para-zapatillas.jpg?v=1784157132"},{"product_id":"cepillo-limpiagorras-cap-brush","title":"CAP BRUSH CAP CLEANING BRUSH","description":"\u003cp\u003eHandheld cap cleaning brush to remove dust, lint and surface dirt from the crown and visor. Compact format, designed to keep next to your collection and use for regular dry maintenance, with no water or product.\u003c\/p\u003e\u003cp\u003eCaps are among the pieces that get dirty the most and get cleaned the least, especially on the front panel and the edge of the visor, where sweat and dust build up until the color fades. Throwing them in the washing machine is the most common mistake: it warps the crown and can ruin the inner visor stiffener, which on many models is a rigid sheet that won't go back into place once it bends or snaps. Dry brushing is the basic maintenance that extends a cap's life and the step before any deeper cleaning.\u003c\/p\u003e\u003cp\u003eUse it in short strokes, always in the same direction, without scrubbing in circles, and it works just as well on snapback, trucker, fitted or wool caps. It's a reusable accessory, so it stays with your whole collection instead of wearing out on one piece.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eType:\u003c\/strong\u003e cap cleaning brush · \u003cstrong\u003eUse:\u003c\/strong\u003e dry cleaning of crown and visor · \u003cstrong\u003eSize:\u003c\/strong\u003e one size · \u003cstrong\u003eReusable:\u003c\/strong\u003e yes · \u003cstrong\u003eGender:\u003c\/strong\u003e Unisex · \u003cstrong\u003eReference:\u003c\/strong\u003e 136694\u003c\/p\u003e","brand":"AREA ZERO ROTS","offers":[{"title":"One size \/ Various Colors","offer_id":54560452149594,"sku":"136694.TU","price":5.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0906\/8311\/3818\/files\/cap-brush-cepillo-limpiagorras.jpg?v=1786465509"}],"url":"https:\/\/areazero.biz\/en-se\/collections\/limpieza-zapatillas-gorras.oembed","provider":"AREA ZERO ®","version":"1.0","type":"link"}