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Privacy policy

Data controller

NOVOJEANS, S.L. | B80390461

C/ JOAQUIN SOROLLA, 116 - 28522 - RIVAS-VACIAMADRID - MADRID (SPAIN).

+34 914992864

Email: social@areazero.biz

Why do we process your personal data?

At NOVOJEANS, S.L. (AREA ZERO®) we process the information provided to us for the following purposes:

  • To manage purchases made on our website and in our physical stores, and the related administrative, accounting and tax management.
  • To send you, by WhatsApp to the phone number you give us when ordering, the confirmation and tracking of your order, and to answer the questions you send us through that channel. Questions sent by WhatsApp or through the website chat may be answered by an artificial intelligence virtual assistant; during opening hours our team also assists you.
  • To manage your participation in Miembros AZ, our points programme: adding and deducting points for your orders, creating your discount codes when you redeem, emailing you your account notices (points added or deducted, rewards available, codes redeemed) and, if you give us your birthday, gifting you points on that day. See the Miembros AZ terms.
  • To manage your subscription to our news and send you commercial communications, offers and news by email and, if you give us your mobile number, by SMS (see the SMS terms). We will only send you commercial communications by WhatsApp if you have given us your express consent for that channel.

If you do not provide your personal data, we will not be able to carry out the purposes described above.

No automated decisions will be made based on the data provided.

How long will we keep your data?

Customer data will be kept for as long as the commercial relationship lasts and, afterwards, for the years required to meet legal obligations. Miembros AZ data (points balance, codes and birthday) will be kept while you are a member and deleted when you leave the programme. WhatsApp and chat conversations will be kept for 3 years from the last message. Subscription data will be kept until you unsubscribe or withdraw your consent.

What is the legal basis for processing your data?

  • Performance of a contract: managing your purchases, sending you by WhatsApp or email the confirmation and tracking of your orders, and the related administrative, accounting and tax management.
  • Performance of a contract: managing your participation in Miembros AZ and sending you the notices of your points account, in accordance with the programme terms. You can leave the programme at any time.
  • Your consent: managing your subscription and sending commercial communications by email, SMS or WhatsApp when you subscribe through our forms (website, WhatsApp or physical stores), and keeping your birthday if you give it to us.
  • Our legitimate interest: sending electronic commercial communications about products similar to those already purchased to existing customers, who may object at any time.

Who will we share your data with?

  • The Tax Administration, to meet legal obligations (legal requirement).
  • Financial institutions and payment gateways, to collect payment for orders (contractual requirement).
  • Transport companies, to deliver orders (contractual requirement).
  • Providers that process data on our behalf, including Shopify (online store platform), Klaviyo (email and SMS sending), WhatsApp, from Meta Platforms Ireland Ltd. (messages about your order and customer service), Anthropic (artificial intelligence assistant that answers WhatsApp and website chat messages) and Supabase and Vercel (hosting of our customer service platform and of the Miembros AZ programme).

Some of these providers may process data outside the European Economic Area. In those cases, transfers are covered by mechanisms recognised by law, such as the European Commission Standard Contractual Clauses or the EU-US Data Privacy Framework.

What are your rights?

Anyone has the right to obtain confirmation as to whether NOVOJEANS, S.L. is processing personal data concerning them.

You have the right to access your personal data, to request the rectification of inaccurate data or, where applicable, to request its erasure when, among other reasons, the data are no longer necessary for the purposes for which they were collected. You also have the right to data portability.

In certain circumstances, you may request the restriction of processing, in which case we will only keep the data for the exercise or defence of claims.

In certain circumstances and for reasons related to your particular situation, you may object to the processing of your data. NOVOJEANS, S.L. will then stop processing the data, except for compelling legitimate grounds or the exercise or defence of possible claims.

You can exercise your rights by writing to social@areazero.biz or to C/ JOAQUIN SOROLLA 116, 28522 Rivas-Vaciamadrid (Madrid, Spain). To stop receiving emails, use the unsubscribe link included in each email; to stop receiving SMS, reply STOP; to stop receiving WhatsApp messages, write STOP (or BAJA) in that same chat; to leave Miembros AZ, write to us by email or WhatsApp.

If you have given your consent for a specific purpose, you have the right to withdraw it at any time, without affecting the lawfulness of the processing based on consent before its withdrawal.

If you feel your data protection rights have been infringed, you may lodge a complaint with the competent Data Protection Authority; in Spain, through www.aepd.es.

How did we obtain your data?

The personal data we process at NOVOJEANS, S.L. come from you, through the website, WhatsApp, our subscription forms or our physical stores.

Last updated: 7 November 2026. In case of discrepancy, the Spanish version prevails.