{"title":"NEW ERA TRUCKER","description":"\u003cp\u003eNew Era trucker caps: the format with a mesh back and fabric front panel, with an adjustable snapback closure. It's the most breathable cap in the catalog and the one that has grown the most in recent years, pushed by the Y2K style revival.\u003c\/p\u003e\u003cp\u003eThe trucker was born as a work cap in the United States, handed out by feed and farm machinery companies to truckers and farmers, and its mesh back met a practical need before an aesthetic one. That mesh is still its real advantage: it breathes, doesn't trap heat and the high crown lets air flow inside, which makes it the summer cap by definition. The plain front is also the best canvas for big logos, embroidered patches and graphics, and it's where the brand drops its boldest designs.\u003c\/p\u003e\u003cp\u003eBy comparison, the \u003ca href=\"\/en-gb\/collections\/new-era-9fifty\"\u003e9FIFTY\u003c\/a\u003e has all-fabric panels with a flat brim, the \u003ca href=\"\/en-gb\/collections\/new-era-9forty\"\u003e9FORTY\u003c\/a\u003e lowers the profile with a curved brim and the \u003ca href=\"\/en-gb\/collections\/new-era-39thirty\"\u003e39THIRTY\u003c\/a\u003e skips the closure. Other brands that nail the format are \u003ca href=\"\/en-gb\/collections\/capslab\"\u003eCapslab\u003c\/a\u003e with character licenses, \u003ca href=\"\/en-gb\/collections\/goorin-bros\"\u003eGoorin Bros\u003c\/a\u003e with embroidered animals and \u003ca href=\"\/en-gb\/collections\/von-dutch\"\u003eVon Dutch\u003c\/a\u003e in a Y2K key. 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